Cookie Policy
A clear explanation of the cookies and similar technologies the site may use, what they support, and how you can manage them.
Three categories
Essential, analytics, and marketing cookies each get their own explanation.
Five cookies listed
Provider, purpose, and duration for every cookie in one table.
Real controls
Browser settings plus two direct opt-out links.
Know the categories
See the difference between essential, analytics, advertising, and affiliate cookies.
See the table
Review the specific cookie names, providers, purposes, and durations.
Choose your controls
Use browser settings and the other management routes described below.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow a website to recognize your device, remember your preferences, and understand how you interact with the site. Cookies cannot access other files on your device or install software — they are generally safe and do not contain personally identifiable information in their raw form.
How We Use Cookies
ReverseSalesTax.com uses cookies for the following primary purposes:
- To ensure our Website and calculators function correctly and securely
- To analyze how visitors use our site so we can improve the user experience
- To remember user preferences where applicable
- To measure the effectiveness of our content and features
- To support advertising partners who help us keep our tools free for everyone
- To track affiliate link conversions in accordance with our disclosure obligations
Types of Cookies We Use
We categorize the cookies on our Website into three primary types:
- Essential — Strictly necessary for the Website to function. Cannot be disabled without affecting core features.
- Analytics — Help us understand how visitors interact with our site by collecting anonymous usage data.
- Marketing — Used to deliver relevant advertisements and measure the effectiveness of ad campaigns.
Cookies We Use
Below is a summary of the main cookies that may be set on your device when you visit ReverseSalesTax.com:
| Cookie | Provider | Type | Purpose | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Analytics | Registers a unique ID to generate statistical data on how visitors use the Website. | 2 Years |
| _gid | Google Analytics | Analytics | Stores and updates a unique value for each page visited to track pageviews. | 24 Hours |
| CONSENT | Essential | Stores your cookie consent preferences so we don’t keep asking on every visit. | 2 Years | |
| _gcl_au | Google AdSense | Marketing | Used by Google AdSense to experiment with advertisement efficiency across websites. | 3 Months |
| IDE | Google DoubleClick | Marketing | Used to register and report actions after viewing or clicking an advertisement. | 1 Year |
Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics and to deliver advertising. These include:
- Google Analytics — for anonymous website traffic analysis and performance monitoring
- Google AdSense — for serving relevant advertisements that help fund our free service
- Affiliate Networks — for tracking referral conversions as disclosed in our Affiliate Disclosure
These third parties have their own independent privacy policies. We encourage you to review the privacy policies of any third parties whose cookies may be set on your device.
Managing & Disabling Cookies
You have the right to manage your cookie preferences. Here are the ways you can control cookies:
Browser Settings
Instruct your browser to refuse all cookies, or to notify you when a cookie is being sent, through your browser’s privacy settings.
Google Analytics Opt-Out
Install the Google Analytics Opt-Out Browser Add-On to stop analytics tracking. tools.google.com/dlpage/gaoptout →
Ad Preferences
Manage your Google advertising preferences directly. adssettings.google.com →
Please note that disabling certain cookies may affect the functionality of our Website. Essential cookies cannot be disabled as they are required for the Website to operate.
Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in our practices, the cookies we use, or applicable privacy laws. Your continued use of the Website after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have any questions or concerns about our Cookie Policy, please don’t hesitate to reach out:
Email: reversesalestax@gmail.com
Contact page: Contact Us